It started in the 7th grade when he wrote as essay entitled “Gems and Gemology of the World”. You see, from an early age Bill was fascinated with gems and precious metals. By the age of 17, in 1992, he became a fixture in his uncles jewelry store where he learned the importance of customer service. Bill spent the next 5 years learning the jewelry trade while attending Gemological Institute of America’s courses on becoming a gemologist, jewelry designer, bench jeweler and diamond setter. Upon leaving his uncles store he focused his talents on manufacturing gold chains and bracelets. In 2005, now married to his beautiful wife, he set off for a new life in Las Vegas. Bill quickly opened and operated several Las Vegas valley jewelry stores before deciding that he wanted to spend more time with his family so he consolidated and concentrated on a single location. Now with his beautiful wife as partner and young son Lucas at his side, Bill’s passions are in harmony. You can find this beautiful family attending their customers needs and helping them find that very special treasure to take home